The Federal Trade Commission, under President Donald Trump’s direction, is steering internet regulation toward a “family values” approach, aiming to shield kids from harmful content and curb Big Tech’s influence. With new rules targeting online privacy and content moderation, the FTC’s shift is sparking hope among parents but raising alarms among tech firms and free speech advocates, who fear it could reshape the digital landscape for everyone.

The FTC’s new agenda, unveiled in May 2025, prioritizes protecting children from explicit material, tightening data privacy for minors, and cracking down on tech giants’ market power. Led by Commissioner Melissa Holyoak, the agency is pushing for stricter age verification on websites, enhanced parental controls, and penalties for companies that fail to filter “objectionable” content. The plan aligns with Trump’s campaign promise to make the internet “safe for families,” echoing concerns about online exploitation and misinformation. Holyoak said, “We’re putting kids and parents first, not Silicon Valley profits.” The FTC is also revisiting antitrust cases against firms like Google and Meta, aiming to break up what Trump calls “digital monopolies.”

This shift builds on a broader push to align federal policy with traditional values, reflecting Trump’s second-term focus on cultural issues. The FTC’s budget for 2025 includes $500 million for new enforcement tools, and it’s working with the Department of Justice to probe tech firms’ data practices. The backdrop is a polarized debate over online freedom, with 65% of Americans, per a 2025 Pew survey, worried about children’s exposure to harmful content, yet 70% opposing heavy-handed regulation. Recent tariffs, including a 10% duty on imported tech components, have also raised costs for device makers, complicating the industry’s response.

Families are cheering but cautious. Sarah Miller, a Virginia mom, said, “I want my kids online without stumbling across filth, but I don’t trust the government to decide what’s okay.” Tech workers, like San Francisco coder Raj Patel, worry about innovation. “These rules could choke startups with compliance costs,” he said. Policy analyst Laura Chen from Stanford warned of a slippery slope: “Protecting kids is noble, but vague rules could lead to censorship.” Small businesses, especially app developers, fear new regulations could favor big players with deeper pockets.

The implications are vast. Stricter rules could make the internet safer for kids but might push companies to over-censor, limiting free expression. The tech sector, already reeling from a 14% stock dip after recent trade tensions, faces higher costs—potentially passed to consumers. Rural communities, reliant on affordable devices, could see prices climb 10–15%. The FTC’s antitrust push might level the playing field but risks disrupting services millions depend on, like cloud computing or e-commerce.

Looking ahead, the FTC plans public hearings in July to refine its rules, with a final framework expected by fall. Congress, split on regulation, may struggle to pass supporting legislation before midterms. Chen noted, “This is a tightrope—balance safety with freedom, or we’ll all feel the fallout.” For now, parents, techies, and small businesses are bracing for an internet that’s safer but potentially less open, as the FTC tries to make family values more than just a buzzword.