Voice search isn’t a thing of the future; it’s here now and starting to dominate for many users, but Virginia SEO company RevBuilders says keywords are still critical.

Voice searches occur when users ask a virtual assistant or smart device to find information for them. Examples of voice searches might include “Alexa, find local Mexican restaurants” or “Siri, where can I get new tires?” As voice recognition technology becomes ever more accurate and more VA and smart devices are put on the market, these types of searches are becoming more prevalent. They’re more convenient for many users, and individuals can conduct queries and searches a lot easier when they can speak them.

Vocal search commands aren’t that different from typed commands, though. The tech in question still evaluates content on sites to determine what might be a match, though programmers might have built in some other logic. Siri, for example, tends to prioritize business listings and review sites for some local queries. That means brands must ensure their SEO strategies include reviews, updated listings and schema markup where relevant. SEO companies such as RevBuilders, which is located in Virginia, help small and mid-size businesses achieve comprehensive coverage with their strategies.

Another thing a good SEO company helps with is keyword research and implementation, which now needs to include an understanding of voice search behavior. How users speak isn’t exactly how they type, and brands need to be aware of the slight differences to appropriately target users who search in both ways. Local search is especially impacted because brands have to do the research to understand regional colloquialisms and how users in a certain city or area might talk about things.

It’s also important to understand the sequence by which voice users — and their technology — are likely to operate. A user wanting to get directions to a local business might type “Directions to XYZ plumbing” in Google (or go directly to Google maps). A voice user might say “How do I get to XYZ plumbing,” but they could also say “Where is XYZ plumbing.” The technology would run queries to determine: Where the user is; how many XYZ plumbing locations there are; what the nearest location is; and what directions are available. All of these slight iterations on the same question could be targeted with content marketing and SEO.

Voice search is still changing rapidly, and it will continue to impact SEO and performance online. Virginia SEO company RevBuilders works with clients to ensure their online presence remains at the forefront of changing technology.

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